alicejohnson5May 29, 20191 min readFinal Major Project/Concept : The introduction of five A.I powered features on Depop’s app, which eases, shortens and streamlines the shopping experience....
alicejohnson5May 29, 20191 min readThird Year Print PortfolioI Created a Third-year print portfolio to display my strongest pieces of work I've produced during my three years. In order: / Front...
alicejohnson5May 29, 20191 min readVisual MerchandisingThe brief was to: / To define and promote a understanding of visual merchandising and display as a creative principle of marketing within...
alicejohnson5May 29, 20191 min readTrends ForecastingThe brief was to: /To be able to identify patterns in context across multiple research sources to establish a new trend direction. /To...
alicejohnson5May 28, 20191 min readEvents ManagementThe brief: To put on a live public event to raise money for local charity, St Basil's. / Worked in a group to form events company Soda...
alicejohnson5May 19, 20191 min readDigital marketing and PR/ For this module DKNY's identity, consumer profile and market positioning was analysed. / Primary research identified a new consumer...
alicejohnson5May 19, 20191 min readBuying and Merchandising The brief: / To research Allsaint's identify and apply consumer market trends into a final range plan. / Create a creative package which...