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alice johnson

BA (Hons) Fashion Business and Promotion Graduate
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Hey, I'm Alice, a recent graduate of Birmingham City's University, who has been studying and gaining work experience in all aspects of the fashion industry in the past 3 years.

My portfolio aims to give an insight into the range of projects I've completed over the course of my degree. It displays a wide variety of briefs which have been set and the different skills needed for each one.

Throughout my time at university, I've has enjoyed creating concepts for a large range of companies including Depop, Allsaints, Selfridges, and forming new businesses' entirely.

Alongside university work, I've has been participating in internships, part-time work at fashion retailers, playing netball and running student conferences.

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I'm now excited to begin a full-time career, with aspirations to work within digital marketing and PR, as I find the work in this area incredibly stimulating as it combines creativity and technology. Being an individual who is driven by numbers and targets, working with analytical data is exciting. The always evolving areas of new technologies, strategies, and markets within this industry create an appealing fast-paced and ever-changing environment.

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Projects

Trends Forecasting / Buying and Merchandising / Events Management / Digital Marketing and PR / Final Major Project

Expeirence

PR, Press and Social Media intern Skinny Dip London /

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Social Media manger for Shift conference /

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PR manager Soda events /

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Visual Merchandising intern House of Fraser /

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