Digital marketing and PR
- alicejohnson5
- May 19, 2019
- 1 min read
Updated: May 29, 2019
/ For this module DKNY's identity, consumer profile and market positioning was analysed.
/ Primary research identified a new consumer profile.
/ A 6-month strategy was formed to target this new consumer.
/ Visual mocks-up to communicate the campaign was created.
/ The strategy was displayed across 5 A3 boards
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