Trends Forecasting

The brief was to:

/To be able to identify patterns in context across multiple research sources to establish a new trend direction.

/To identify and characterize the consumer tribe that would adopt the trend.

/To be able to collate and present the visual characteristics of the trend.

Outcomes:

/Form a research document exploring current key drivers, impacts, consumer behaviours and consequences. Draw together the findings and conclude the macro trend.

Research document, Youth Ambition:

/From the research, form a trend book which interprets the findings and visualizes the trend direction. This includes a trend synopsis, inspirational imagery, cross sector analysis, a creative direction for the trend and it's future.

Trend Book: Youth Ambition